Custom Logo Design for Small Businesses & Entrepreneurs
Logo & Brand Identity
Anyone can generate a logo in thirty seconds now. What that gets you is a picture. What it doesn't get you is a mark that stays readable at one inch, holds up in a single color on an invoice, comes with the file your sign shop needs, and has colors that meet contrast standards so the people who use your website can actually read it.
I've been designing brands for Pittsburgh small businesses since 2013. You work directly with me — not a queue, not a marketplace, not a template.
A logo you can actually use — on a sign, a truck, a business card, and a screen.
1.) Tell me about your business. A short questionnaire — about ten minutes. No meeting required unless you'd like one.
2.) I design. You'll see finished directions, not sketches, usually within a week.
3.) You give feedback. One consolidated set of notes per round, so nothing gets lost.
4.) You get your files. Everything, organised, with instructions for using it.
We specialize in Logo Design and create amazing brand experiences that help businesses grow. Our logos are custom-designed to be unique to your business style while being versatile for the many uses of today's on and offline life.
We bring together the best design tools and expert talent for every project, so each logo is created freely and precisely — without limitations. But we don’t just create awesome logos. We give our clients businesses clear personality and the ability to establish real brand authority.
Our Logo Design Process
Designing a logo is an essential step that can often be overwhelming.
To better help you understand what to expect during the logo creation,
here's our simple process in 3 easy steps:
1) Brief & Research
All we ask is that you answer a few questions, telling us more about your business, to really help us set the stage for creating your business image. We will then do research, taking a good look at your industry, your target market, and your competitors.
2) Conceptualize & Create
Here we sketch and visualize ideas making decisions on the possible design direction concepts based on the brief and research. We will then select promising logo design concepts and create them digitally.
3) Revise & Deliver
We will present the logo design concepts to you for review and feedback. After you've let us know what you think, we make any changes that may be needed. We'll deliver the final logo artwork and identity guidelines, ready to use everywhere.
“The strongest logos tell simple stories.”
—Sol Sender
We believe that getting a brand image that stands out and demands attention shouldn't cost an arm and a leg. It is your brand that is doing the hard work and your logo should always represent your brand at its best.
A dynamic and authentic logo will create an impact with your audience and be the calling card of your brand, gaining attention where-ever you decide to use it. Choose the logo package ideal for your brand needs and budget.
Logo Essentials
One strong mark, done properly- 2 original directions, 1 refined to final
- Primary logo plus an alternate for tight spaces
- Every file format: AI, EPS, SVG, PDF, PNG, JPG
- Black-and-white and one-colour versions
- Print and screen colour specs, contrast-verified
- Tested at one inch and in grayscale
- One-page usage sheet
- One revision round
Brand Identity
For social, print and signage- 3 original directions, each with the thinking behind it
- Full logo family: horizontal, stacked, icon-only, one-colour
- Every file format: AI, EPS, SVG, PDF, PNG, JPG
- Favicon and app icon
- Colour specs contrast-verified for accessibility
- Social kit: Facebook, Instagram, LinkedIn, YouTube
- Three-page usage guide with do and don't examples
- Two revision rounds
Complete Brand System
For a storefront, a vehicle, merchandise- 3 directions, developed from a 30-minute discovery call
- Full logo family plus a secondary mark
- Every file format, favicon, app icon and social kit
- Trademark knockout search before you commit
- Extended colour system, every pairing AAA-tested
- 8–12 page brand guide
- 2 mockups: a sign, a vehicle, wherever it matters
- Three revision rounds and a handoff walkthrough
- A revision round is one consolidated set of feedback, sent at once, within 7 days.
- Fourteen days of silence pauses a project; thirty closes it. Reopening is $95.
- Essentials is paid in full upfront; the two larger packages are 50% deposit, 50% before files release.
Already thinking about your website? Logo clients get their first three months of website maintenance at half price, or $200 credited toward a website build within the next 12 months.
Add-ons
Available with any package.
| Extra round of revisions | $95 |
| An additional logo direction | $190 |
| Rush timeline | +35% |
| Extra social media size | $75 |
| Stationery set — business card, letterhead, envelope | $285 |
| Sign shop or vehicle wrap specification sheet | $195 |
| Additional mockups | $50 each |
| Adjustments to a logo you already have | $95/hour, one hour minimum |
Why not just use an AI logo generator?
For some businesses, that's genuinely the right call, and I'd rather tell you that than take your money. But a generated logo comes as a flat image with no source file, which means your sign shop, your embroiderer and your printer will all come back asking for something you don't have. It hasn't been checked for legibility at small sizes or in one colour. Its colours may not be readable for customers with low vision. And it may closely resemble a hundred other businesses using the same tool. What you're paying me for isn't the picture — it's the judgment about what will still work in three years, and the files that make it usable everywhere.
How many revisions do I get?
One round with Essentials, two with Brand Identity, three with Complete. A round is one set of feedback gathered together — take your time and send it all at once. Extra rounds are $95 if you need them.
Do I own the logo?
Completely, in every package, including the source files. No licensing, no ongoing fees, no restrictions.
How long does it take?
Two to three weeks for Essentials, three to four for the larger packages, assuming feedback comes back within a week.
What if I don't like any of the directions?
It's rare, because the questionnaire does a lot of work up front. If it happens, tell me and I'll show you a new direction at no charge — once. Beyond that we'd talk about whether the brief needs rethinking.
What's this about contrast and accessibility?
Colour combinations that are hard to read shut out customers with low vision — a meaningful share of any local customer base. I check every colour pairing in your brand against the strictest published standard, and I give you the numbers. Most designers don't do this. It costs you nothing extra and it's one of the few parts of brand design that has a right answer.
Not sure which one fits?
Tell me what you're building and I'll tell you honestly which package you need — including if that's the cheapest one.
Logo Design Examples
