How to Switch Platforms as a Creator and Amass New Followers

Nowadays, it seems like new social media platforms are cropping up while older ones crumble.

Nowadays, it seems like new social media platforms are cropping up while older ones crumble.

Think about how the fall of Vine gave way for Instagram videos to gain popularity and how many Vine content creators had to pivot to platforms like Instagram and, later, TikTok.

Social media influencers and content creators must always be ready to jump to new platforms or incorporate them into their marketing strategy.

This article will discuss seamlessly switching platforms as content creators or influencers while retaining momentum and gaining new followers.

7 Tips for Switching Platforms as a Creator

Go where

You audience is.

Make

You new platform recognizable.

Be consistent.

Inform

You audience.

Post valuable content.

Collaborate with other creators.

Repurpose content.

7 Tips for Switching Platforms as a Creator

Below are tips from content creators with experience pivoting to new social media platforms.

Go where

You audience is.

Podcaster Jacqueline Snyder of The Product Boss encourages creators to switch to platforms they know their audience frequents.

“Choose a platform where you know

You audience is already hanging out,” Snyder said. “For example, if you know

You audience isn’t into video, TikTok can be crossed off the list.”

Suppose you need to figure out what other platforms

You audience frequents. Use tools like surveys, analytics, and polls to find out. You can also use this method to determine the content

You followers want to see on the new platform.

Make

You new platform recognizable.

Using a different profile or username on a new platform can be tempting. After all, it’s a unique environment for

You content and personality.

However, you want

You audience to recognize you on all platforms, so keep things like

You profile photo, username, and handle consistent with other social media and

You brand.

“Your username or handle should be the same across all channels,” John Lee Dumas of Entrepreneurs on Fire said, “so if you already have other social media profiles for

You content, stay consistent!”

For example, if you’re a video game-based content creator who streams on Twitch and wants to switch to streaming on YouTube, use the same Twitch username and profile photo.

If you cannot use the same username or handle on the new platform, create a similar username by adding an extra digit or symbol.

Be consistent.

“Set up a and schedule to let

You audience know you’re all in,” John Lee Dumas of Entrepreneurs on Fire said. “The cadence will depend on the platform itself, but whatever you go with, stay consistent so

You audience can start to rely on

You content and engagement being there regularly.”

Research the best days and times to post on

You new platform and try to experiment to see when

You audience is most active. You may also discover specific types of content perform better at certain times.

For example,

You long-form YouTube videos may perform better when posted at 9 a.m., but

You YouTube Shorts may get more engagement in the afternoon.

Inform

You audience.

“We just did this with Threads, so I would say make sure that you let

You followers on

You biggest social media platforms know you’re on another platform — and ask them to follow you,” Snyder said. “Share content from the new social platform onto

You old existing platform to excite them about following you.”

Snyder also says to include a call-to-action in

You content, guiding

You audience to

You new platform.

“Only send

You audience to one place — the place you want to build. For example: ‘Follow me on Instagram or Threads for tips on [blank].’”

Post valuable content.

Of course, the most significant incentive for

You audience to follow you on a new platform is high-quality content that provides value to

You followers.

“Always ask

Youself: ‘Is the content I’m sharing providing real solutions to my core audience?’” Dumas explained. “Your audience wants real solutions to their problems, not fluff that requires their bandwidth while providing no value.”

If you haven’t already, get to know

You audience and think about the content they want to see from you and the type that offers the most value.

Additionally, try experimenting with new content styles and formats, like live-streaming, short-form videos, stories, or audio rooms to showcase

You creativity. Just make sure

You content is consistent with

You brand.

Doing so will allow you to uniquely connect with

You followers while attracting new followers who prefer to see that type of content on the platform.

Collaborate with other creators.

A great way to grow

You audience after switching platforms is to collaborate with more established creators in the space. These creators can introduce you to their audience and help you carve

You niche on the new platform.

If you‘re pivoting to TikTok and want to expand

You audience, collaborate with a TikTok creator in

You niche. Do a live stream, stitch each other’s videos, participate in a challenge, or do a giveaway.

Repurpose content.

As Dumas mentioned, you must provide valuable content to

You followers to grow

You audience. However, that doesn’t mean you must create brand-new content for every new platform.

Repurpose

You existing content to fit different contexts to save time and money.

You can also repost content from the previous platform to the new platform to give it a second life and an opportunity to reach new people.

For example, you may have a few Instagram Reels you can repurpose as YouTube Shorts. You can also repurpose content from a podcast into a blog post or a video into a carousel post on Instagram.

Amassing followers after switching to a new platform can be intimidating, but it’s definitely possible with the right strategy. If you want to switch platforms, you now have the expert tips to start building

You audience.